SMS Marketing
Rapide solutions for SMS Marketing 
Rapide is a company based from Coventry in the United Kingdom. Having grown organically over the last 8 years we have become a field leader in providing mobile communication services and application solutions for mobile marketing. Working with over a third of the FTSE 500 means Rapide is no stranger to understanding your needs whether you are mobile marketing internally to staff, business to business or directly to consumers. SMS Marketing is quickly becoming a primary method for making sure your marketing pound is worth every penny - perhaps more!
Rapide sends, receives and interprets voice and text messages to help businesses sell more, inform fast and engage everyone. In a world that’s always on the move, we help you engage with people, whatever message you need to get across, whoever it’s to and wherever they are – in a way that’s most convenient for them. What’s more they can reply back to you and because we measure and understand all contact activity, you know how successful you have been.
Working with over a third of the FTSE 500 Rapide has become synonymous with reliable, fast and effective messaging and mobile marketing communications.
SMS for Marketing
Over the last 15 years the mobile phone has become a standard device carried by almost everyone - whether that's commercially or privately. It has become as important to check you have your mobile phone when leaving the house as it is to check you have your wallet and keys. The difference when it comes to mobile marketing is that almost every other form used relies on the recipient of your message being in a particular place e.g. Direct mail relies on the recipient being at home and email relies on your recipient being at a computer. SMS Marketing and mobile marketing carries your message directly to your recipient wherever they are and at whatever time you wish them to receive it.
Innkeeper’s Lodge, owned by Mitchells & Butlers, have 80 hotel locations across the country offering its customers quality, satisfaction and value.
A national advertising campaign promoted their ‘advanced saver’ offer but Innkeeper’s Lodge wanted an immediate response mechanism so customers excited by the offer could request a brochure straight away. Rapide had the answer.
Click here to read more about how Rapide used SMS Marketing to help Innkeeper's Lodge receive 300% of the target response rate making the campaign a great success!
The art of SMS Marketing Possibilities
Rapide specialise in all forms of SMS Marketing, here are just a few ideas:
- Using SMS to support current and existing forms of marketing i.e. pre-empt a direct mail campaign with an SMS and significantly raise the response rates.
- Set up short dial SMS codes that enable customers to text you their interest in your products and services.
- Hold SMS competitions, auctions or quizzes.
- Send out MMS picture messages regarding your brand and products.
- Set up SMS based loyalty card schemes or promotions and offers.
- Invite loyalty card holders to special discount days using SMS invites.
The possibilities of marketing with SMS are endless and Rapide can help you through the entire process from initial idea to design to implementation and execution.
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