Asquith Nurseries Case Study
Swine Flu (H1N1) alerts - Asquith Nurseries capable of contacting over 10,000 parents in just 10 minutes!
"We would like to assure all our parents and staff that we are taking the H1N1 Swine Flu virus extremely seriously" Chris West, Marketing Director - Asquith Nurseries
The challenge
The World Health Organisation has now declared swine flu (H1N1) a global pandemic. The UK itself received praise for taking the virus seriously following the purchase of 30 million courses of treatment in preparation for having to treat over half the population (with over 100,000 new cases estimated every day by the end of August). On top of this, organisations across the country have been preparing their own contingency plans in order to reduce the inevitable impact on their ability to continue working efficiently and to ensure the safety of their employees.
To be certain that children are not subjected to any unnecessary risk it is paramount that the problem is taken seriously - with schools and nurseries being one place where infections have often spread quickly. The challenge for Asquith Nurseries - with over 100 nurseries and crèches around the UK - was to be certain they were well prepared and were acting as the forward thinking and highly responsible organisation they are.
The solution
With quick reaction essential in ensuring that any risk of flu spread is minimised, Asquith needed a solution that would enable them to communicate with over 10,000 parents quickly and easily. By implementing Rapide Premium, Asquith Nurseries have acquired the capability to send out SMS messages regarding updates, information and protection advice to any number of parents in a matter of minutes. The service saves them valuable time and resources where previously a vast amount of phone calling, emails and letters may have been necessary.
The result
Asquith have demonstrated, through investment, that they put the safety and security of their children at the top of their priority list. Parents can now be given essential information at the moment it is needed most. Not only does Rapide enable responsible and efficient communication channels with the parents, but it ensures that Asquith can concentrate on what they need to say - instead of having to worry about how they are going to get their messages out - saving them time, energy and resources.
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