Rapide and Attensity announce partnership

Coventry & Basingstoke, UK, February 1, 2011

Rapide Communication Ltd., the UK experts in Customer and Employee engagement, and Attensity Europe, the leader in Customer Experience Management applications that generate value from multi-channel conversations, recently announced a partnership to deliver a SaaS-based loyalty solution incorporating formal and informal customer feedback for analysis and action.

With the combined offering from Rapide and Attensity, customer experience professionals will have a single, powerful solution that enables them to:

• Capture both structured and unstructured customer data found in surveys, emails, social media and other customer feedback channels
• Enhance feedback campaigns, administration, security, and branding enterprise-wide
• Analyse and relate both structured and unstructured data sets for optimum insights
• Take action triggered by insights, sentiment and issues garnered from customer conversations

Attensity delivers the power of sophisticated data and semantic analytics in the form of easy-to-use business applications, allowing business leaders, customer support personnel and customers to get relevant and actionable answers fast. Attensity applications use analytic engines to access both structured and unstructured data from various sources, find relevant and accurate information in response to queries and present the resulting insights in a way that supports accurate and timely decision-making.

Rapide has a team of 40 staff that are dedicated to creating award winning software and services and support for their clients. By combining Attensity software products with their well-established, mobile, text, voice and social media analysis services, Rapide will be able to offer their customers a highly comprehensive suite for professional customer experience management and a position of true understanding both internally and externally. A third of the UK FTSE 500 already rely on Rapide software: e.g. Premier Inn, Barclaycard, Lloyds TSB, SKY, Astra Zeneca, Jaguar Land Rover and other very notable names within the UK.

“Together, Attensity and Rapide offer organisations the unique ability to get to the core of customer experience and to respond to customer feedback and requests in a timely and impactful manner. All in all a solid partnership with great potential.”
Ian Bonner, Chairman and CEO for Attensity

“We are excited to partner with Attensity and feel that the alliance will make for a powerful combination in the marketplace in 2011 and beyond.”
Nigel Shanahan, Managing Director of Rapide Communication Ltd