Hotel chain Premier Inn is upgrading its customer service with new hi-tech information facilities.

The group is deploying Rapide Communication’s enhanced text service to send guests booking confirmations, reduce no-show rates, increase dinner bookings, and provide maps and directions.

The enhanced service is an extension of the Booking Confirmation Service provided by Rapide Communication, which sends out reservation details to around 1 million customers per year.

For the full story please click here