British Gypsum Case Study

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Rant & Rave

“Rant & Rave allows customers to provide feedback on the service provided.  Ongoing contact and access to customers is vital if your business focus is the customer.” Linda Parsons, British Gypsum

The challenge

British Gypsum is the UK's leading supplier of internal wall and ceiling systems and employ staff throughout their 5 manufacturing plants.

British Gypsum wanted a feedback solution so they could bring the voice of the customer into the business.

The solution

Rapide provided British Gypsum with the Rant & Rave solution. It’s a simple and innovative system to gather feedback from customers or staff straight from their phone.

British Gypsum has added their unique feedback number to customer order forms and delivery notifications. This makes it easy for customers to provide quick and real time feedback on the service provided using a Freephone number.

Feedback will be used to drive continuous improvement into the business.  

Linda Parsons, Operational Supply Chain Manager at British Gypsum is impressed with Rapide,

“The service provides real time insight into customers thoughts on the service provided.”

“The service was established within a short space of time, it is easy to access and I would recommend it to all customer facing organisations.”