British Gypsum Case Study
Listen to the voice of the customer
British Gypsum is a major authority in the UK construction industry and the country’s leading manufacturer and supplier of gypsum-based plastering and drylining solutions.
With a long history of providing innovative, cost-effective and reliable products that meet the demands of the construction industry, the company is renowned for its pioneering work in training, as well as its forward-thinking strategy on innovation and product development.
They now rely on Rant & Rave to bring the voice of customer into their business. By displaying a free phone
feedback number on their order forms and delivery notifications they can collect customer feedback in
real-time.
Insight gathered will be used to drive continuous improvement into the business.
Linda Parsons, Operational Supply Chain Manager at British Gypsum is impressed with Rapide:
"Rant & Rave allows customers to provide real-time feedback on the service provided. Ongoing contact and access to customers is vital if your business focus is the customer."
Linda Parsons - Operational Supply Chain Manager
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