Centrica Case Study

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Financial Services - Team Call & Listen

“For successful internal communications you need to tell all staff the same message in a timely and consistent way - this system allows us to do that.” Simon Hopper, Centrica Internal Communications

The challenge

Centrica are a leading utility company supplying energy throughout Europe and North America. Their brands include British Gas and Direct Energy.

Centrica Group Internal Communications, wanted a way to announce their financial results to employees and set out the company’s priorities for the coming year, but wanted a more personal way to tell staff in addition to more traditional methods.

The solution

Centrica’s CEO Sam Laidlaw recorded his voice message primarily to tell staff about the company’s financial results, and thank them for their effort over the previous year. He also included details about the priorities for the forthcoming year, key challenges ahead and the future for the company.

By using Rapide’s Team Call and Listen, all employees received the same information in a timely and consistent way. It also meant there were no time restrictions like there are with voice messages, so he could include all the information he needed in one broadcast.

The system is easy to use. Centrica employees were issued with their unique dial in phone number, username and password to record their message. When they were happy with it, it was saved and staff were invited by email and text message to dial in and listen whenever they were available.

Simon Hopper, Internal Communication recommends Rapide,

“Using Team Call and Listen, all staff get the same message in a consistent way.

“Due to the success of the first Team Call and Listen, we are using the system for our interim results too.”