Using SMS text for customer feedback helps to ensure your customers give genuine feedback without feeling awkward.

The less awkward they are, the more accurate and honest the feedback will be. In turn this means the feedback will allow you to target the specific areas of your business which are underperforming. It is both a cheap and effective way to communicate with your customers.

Our feedback product suite is 'Rant and Rave' a set of services designed specifically to offer an easy and enjoyable way of capturing what your customers think. It also provides you with an online application that breaks all your feedback down for you. It does this instantly and provides you with fast, reportable Management Information.

Why talk to Rapide?

• Cost Effective: SMS is one of the cheapest methods of communicating for both your customer and your organisation. It is more environmentally friendly than traditional paper-based methods (save those trees!) and uses up far less of that super valuable commodity....time!

• Convenient and Easy: By enabling your customer to text in their feedback you are offering a non- confrontational and less awkward method of communication. The result...more honest, accurate and useful feedback.

• Immediate Responses: Older more traditional paper-based feedback methods can take vast amounts of time to plan, run, collate and analyse. Using Rant and Rave results in instant feedback which is displayed online within minutes. Now that really allows you to be a responsive company!

• Secure and Reliable: Rapide uses direct links on to the Vodafone SMS backbone and houses the services across two sites. One of which is an ex-nuclear bunker, monitored 24 hours a day and designed specifically to support mission critical services.

• Easy to manage: Save huge amounts of time and management by taking advantage of a service that practically runs itself!

• Intuitive reporting and analysis: Our feedback services are designed to be easy to use for the customer. However, we haven't lost sight of the ultimate goal...your ability to decipher the feedback and utilise it to improve your business. Our services offer multiple methods for understanding your customers' feedback including our own proprietary sentiment engine that can analyse chunks of written feedback and intelligently produce a meaningful rating (designed and created in conjunction with The University of Warwick.)

• A cut above the rest: Our services don't just report feedback, they collect information on the very people giving you that feedback and as a result create marketing databases of customers who care enough about you and your organisation to let you know how they feel.
  
  
• Great Marketing: In marketing terms Rapide can create lists that are gold dust! With the simple use of 'opt in' terms and conditions you can create lists of people to whom you can market further services, safe in the knowledge that the recipients are active and responsive customers.

To find out more about Rant & Rave please visit the dedicated site by clicking here or the logo below.