You have just launched a new product which has been an instant success the only problem is your call centre is being inundated with calls about how to use it.

Sending a video demonstration to a customer could vastly reduce the amount of inbound calls allowing your call centre to concentrate on other issues. The video message could clearly show the new customer how the product should be used and hopefully answer any questions they may have.

You could use a video call to persuade potential customers to sign-up for a service.

• A charity with an emergency appeal
• Government announcements about up-coming elections
• Receiving a discount voucher when you sign up online for your store loyalty card

If the person is interested they can sign-up instantly during the video call.