England & Wales Cricket Board Case Study
Stop the press with a text...
"All of the British and Australian press are invited to use the Rapide service.
We have over 250 subscribers already and I expect that to increase."
Andrew Walpole - England Team Media Relations Manager
The England & Wales Cricket Board use Rapide to help meet the demand for information about the national team from the press. With tours taking both cricket and media teams all over the world, the challenge was set to find the best way to give international journalists the latest on the spot news.
Andrew Walpole, England Team Media Relations Manager, uses Rapide to send text messages to journalists with news about team selections, player injuries, practice sessions for photo opportunities and news conferences.
Journalists are rarely separated from their mobile phone, so by using text the ECB can ensure information is delivered straightaway, directly into their hands. It's also an unobtrusive form of communication when recipients are based all over the world and in different time zones.
The service is offered to all media contacts, who subscribe by email to receive the information. Rapide manages the list of contacts - adding and deleting members according to their instructions.
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