England & Wales Cricket Board Case Study

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Text Subscription Service

"It's been a vital communication tool for us."  Andrew Walpole, England Team Media Relations Manager, England Cricket Board

The challenge

Since finally recapturing the Ashes in 2005, interest in English Cricket has never been greater and as a result, media demand for information about the England team has grown to unprecedented levels. With tours taking both cricket and media teams all over the world, the challenge was set to find the best way to give international journalists the latest on the spot news.

The solution

Andrew Walpole, England Team Media Relations Manager uses Rapide to send text messages to journalists with news about team selections, player injuries, practice sessions for photo opportunities and news conferences.

Journalists are rarely separated from their mobile phone, so by using text we ensure information is delivered straightaway, directly into their hands. It's also an unobtrusive form of communication when recipients are based all over the world and in different time zones.

The service is offered to all media contacts, who subscribe by email to receive the information. Rapide manages the list of contacts - adding and deleting members according to their instructions.

Andrew Walpole worked across Australia as part of the England Ashes tour in November 2006 and is impressed with Rapide,

"All of the British and Australian press are invited to use the Rapide service. We have over 250 subscribers already and I expect that to increase...

"...It's been a vital communication tool for us on previous tours and is likely to become more important..."

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