Effective employee engagement is the key to business success

Recent government research for the department of Business, Innovation & Skills has revealed that an engaged workforce leads to an increase in productivity, innovation and competitiveness. The government feel so strongly about this issue that they have launched new guidance to help business bosses engage their employees.

David MacLeod, employee engagement adviser to BIS, said:

"The body of research on engagement is compelling. It shows how engaged employees are far more committed and productive than disengaged ones. With the country emerging from one of the toughest economic climates in living history, it is now more important than ever that organisations realise the full potential of their people."

Just a few of the leading business minds who are backing the initiative include:

Philp Green, Chief Executive of United Utilities who identified employee engagement as:

"One of the key drivers of the success of any business. I can’t imagine having high levels of customer or shareholder satisfaction without high levels of engagement."

Richard Lambert, Director General, CBI, says:

"One of the things that has become very clear in this past recession is that employee engagement and trust between employer and employee has made it easier for people to come through the tough times in better shape."

Justin King, Chief Executive of Sainsbury’s who said:

"Our colleagues are key to the success of our business. Employee engagement is about making sure that the 150,000 people we have working at Sainsbury’s understand what it is we are trying to achieve for our customers and why we are trying to achieve it."

It seems that one of the most significant bench marks of effective employee engagement is ensuring that all of your employees have a shared vision and a clear, common goal. One of the most famous examples of effective employee engagement can be found in 1960s America. When John F. Kennedy visited the Cape Canaveral Space Centre unannounced he asked a workman in overalls what he was doing…the response …"I’m helping to put a man on the moon." Urban legend or not this example clearly defines the aims of effective employee engagement.

Rapide’s technology specialises in helping companies like you ensure that their employee engagement strategy is every bit as successful as NASA, making a real difference to employees’ job satisfaction and commitment, and the bottom-line of your business.

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