Environment Agency Case Study
Flood Alerts
"Text is a very important channel of communication and a big growth area. More and more people will opt to use it as their first choice to receive warnings of flooding as time goes on." - Jim Crothers, Environment Agency
The challenge
Around 5 million people live in flood risk areas in England and Wales. The Environment Agency's role is to warn people who live in flood risk areas before it is too late. People, from homeowners to businesses, can all be affected by Britain's ever unpredictable weather and it's important that warning messages are sent out quickly and at the appropriate time.
The solution
The Environment Agency advertises their FLOODLINE telephone number (0845 988 1188) for people to register to receive warnings via its Floodline Warnings Direct (FWD) service. Many different people and organisations register to use this service including local authorities, police, utility companies and businesses. Once registered, they are given an account number and the FWD can use Rapide to send them texts when their property is at risk from flooding.
Jim highly recommends the service;
"It is excellent. The support that goes along with service is first class."
"The system works perfectly and has been used actively in many real situations and I only hear positive feedback about the service. I am really impressed with Rapide."
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