Innkeeper's Lodge Case Study
Immediate Advert Response - News of the World 
"It’s trebled our expected response rate" Rob Goodier, Mitchells & Butlers Hotels
The challenge
Innkeeper’s Lodge, owned by Mitchells & Butlers, have 80 hotel locations across the country offering its customers quality, satisfaction and value.
A national advertising campaign promoted their ‘advanced saver’ offer but Innkeeper’s Lodge wanted an immediate response mechanism so customers excited by the offer could request a brochure straight away. Rapide had the answer.
The solution
Rapide set up the required system from the initial enquiry to the live service in less than 24 hours. Innkeeper’s Lodge were given a short code number to use on their national advertising campaign which was featured in the national newspaper, News of the World which has an outreach to more than 4 million readers.
Every enquiry included all the information to fulfil the brochure request, and the text service alone received 300% of the target response rate, making the campaign a great success!
Rob Goodier, Sales and Marketing Manager at Mitchells & Butlers Hotels was delighted by the response to the service,
" Due to the success of the News of the World campaign we’re placing the ad in the Daily Express newspaper and hoping for similar results ."
Click here for more Case Studies >>
