Mobile Marketing

What is Mobile Marketing?

Successful marketing delivers relevant messages to those most open and ready to receive them. Traditional marketing methods succumb to inherent restrictions that can prevent this happening i.e. Email marketing relies upon the recipient being at a PC, sending something through the post requires the recipient to be at home etc.

Mobile Marketing comes with no restrictions beyond the recipient needing a mobile device. With most UK residents now owning some form of mobile handset, and a survey by BDDO finding that 60% of the population even sleep with their phones, Mobile Marketing enables you to deliver your message to whomever you want, whenever you want, wherever they happen to be.

So what is Mobile Marketing? Well, it incorporates a number of mobile/handset targeted methods, all of which are solutions and services provided by Rapide. It can range from a simple SMS broadcast/advert campaign to interactive messages, mobile competitions, hosted mobile websites, short code services, location based services and much more. The Mobile Marketing arena has grown up and the technology has vastly improved, the challenge now is applying the creativity to make your message stand out.

The Mobile Marketing Association

The Mobile Marketing Association's role is to promote, enhance and assist all organisations involved with the production and implementation of Mobile Marketing solutions and services. Nigel Shanahan - Managing Director of Rapide - is an Executive Member of the UK Mobile Marketing Association.

Rapide Communication & Mobile Marketing

As an organisation Rapide have been providing mobile communications and marketing solutions to over a quarter of the FTSE500 for 10 years. Working with clients across all sectors and industries from Coca-Cola to Barclays, Manchester United to the Ministry of Defence!

The Rapide Philosophy: Sell More. Inform Fast. Engage Everyone

Our philosophy at Rapide is to provide Mobile Marketing services that help you to achieve three significant business objectives. Our aim is to help you SELL MORE whether it’s products, services, time or knowledge. We also aim to help you INFORM FAST. Time is, most definitely, money and all our mobile marketing services are designed to help you deliver your messages quickly and efficiently with the minimal of effort. Finally we aim to help you to ENGAGE EVERYONE. Whether you need to interact with your employees, other organisations or consumers, we aim to provide you with effective marketing solutions that allow you to capture, process and present information and insight from your audience. With award winning engagement systems we can provide you with the tools to automate the collection of information or customer feedback and to then analyse it to levels of meaning and depth previously unobtainable.

Sell More

Marketing is often described as selling without the face to face meeting. You need to get your customer interested in buying from you without being able to talk to them directly. Well with most people in the UK now owning a mobile you can talk or appeal to them directly. At Rapide we provide short code services allowing you to advertise products and services whilst simultaneously making it easy for your potential customers to register interest or purchase from you, click here to read how this was used to great effect by Enterprise Inns. Alternatively, use MMS or SMS to promote offers and deals and significantly increase your customer take-up. To read a real life example visit our Barclaycard case study by clicking here.

InnKeepers Lodge

Innkeeper’s Lodge, owned by Mitchells & Butlers, have 80 hotel locations across the country offering its customers quality, satisfaction and value.

A national advertising campaign promoted their ‘advanced saver’ offer but Innkeeper’s Lodge wanted an immediate response mechanism so customers excited by the offer could request a brochure straight away. Rapide had the answer.

Click here to read more about how Rapide used SMS Marketing to help Innkeeper's Lodge receive 300% of the target response rate making the campaign a great success!

Inform Fast

Not every customer will purchase from you at the moment you hit them with your messages. In these instances it’s all about delivering interesting, content rich information to place your brand at the heart of any future decision making. We can provide you with the ability to host well designed, mobile internet sites or hosted video marketing/announcements. Rapide can provide innovative mobile-targeted services that help you deliver your message in a way that will keep your organisation in your customer’s mind for a long time, whether it’s celebrity video messages, location based assistance i.e. store locator services or the delivery of voice messages and text promotions.

Engage Everyone

An important part of Marketing is understanding exactly what your customers are thinking and saying about you. We can help you achieve this easily with our ‘Rant & Rave’ and our ‘Views 4 Vouchers’ services. Mix mobile vouchers with customer insight and get the most out of mobile marketing. Customer insight services such as Rant & Rave compliment mobile marketing by introducing three elements:

1) Feedback/insight capture
2) Feedback/insight processing
3) Presentation of the conclusions

Rant & Rave carries out the above with award winning results. Customers engaging through any of the channels Rant & Rave offers (SMS, phone, website & email) can be sent a reply mobile voucher. You get valuable customer insight and they get a redeemable mobile voucher that keeps them returning to your organisation. Furthermore your recipients are opting in to future mobile marketing messages and all details are stored for use in future mobile campaigns.

Mobile Marketing Case Studies

Visit any of the following case studies to read real examples of how Rapide helps many of the country’s leading organisations with Mobile Marketing.

England & Wales Cricket Board

Vodafone

Get in touch!

We would love to have a discussion with you on how we can help your organisation. Simply fill out the form below and we’ll contact you as soon as we can to arrange a no obligation, open discussion on Mobile Marketing.

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