Mitchell & Butler owned Innkeeper’s Lodge ran a national advertising campaign promoting their ‘advanced saver’ offer. They asked Rapide to find them an immediate response mechanism so customers who were excited by the offer could request a brochure straight away. Rapide gave them a short code number.

The shortcode number was added to the advert and it was placed in the News of the World in the hopes it would attract some of the 4 million readers.

The campaign was a great success – the text service alone received 300% of the target response rate.

Rob Goodier, Sales and Marketing Manager at Mitchells & Butlers Hotels was delighted by the response to the service,

"Due to the success of the News of the World campaign we’re placing the ad in the Daily Express newspaper and hoping for similar results.

“It’s trebled our expected response rate."

Read more about how Rapide’s short code helps Innkeeper’s Lodge communicate with potential customers at http://www.rapide.co.uk/innkeeperslodge-case-study.html

To find out how short codes can help you to reach out to more customers, give us a call on 02476 011911 now!