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Text part three - WAP
 WAP. It might sound scary, but there's nothing to be afraid of - it's just another acronym. This one stands for Wireless Application Protocol and it's simply the stuff that allows you to access web pages from your mobile phone.
Talk about mobile internet being ~the next big thing' has been around for a long time. And we do need to be practical about this, it's not going to be your regular company website appearing on the tiny screen on your phone. It's edited and formatted to suit a mobile handset.
But it isn't just for teenagers checking their Myspace pages either, WAP offers serious and tangible benefits for business.
Your customer's expectations have changed. They want instant gratification. So if you've caught someone's attention with a message - whether that's a news article or a promotion - they want to know more right now.
How it works
You add a five digit short dial number and a keyword to your article or advert.
The customer sends an ordinary SMS text with a key word so you know what information they're after and where they've seen the code.
The text reply includes a link to your WAP site which includes anything you think the customer might need to know - just like you would on your regular website. So you might include a contact form to register for more information, download pictures or music and key information about your product.
Call us to find out more about text alerts on 02476 011911.
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