Mobile Communication saves the MD of HBOS

3 days work  
Your staff need information. But they also need some of your motivation, enthusiasm, energy, drive and passion for your business. And that is not going to shine through in an email, or an intranet notice, or (heaven forbid) a management cascade. You need to talk to your people personally and directly – but there just isn’t time.

The industry magazine, Personnel Today, backs up the idea that timing and channel are key to good communication - but how do you know what the correct method is? Do you choose the personal touch or go for a more formal approach?

The Managing Director of Retail Distribution at Halifax Bank of Scotland (HBOS), David Nicholson found a method that works for him – using Rapide.

At the HBOS Retail Conference, David promised to support his teams with the best tools for the job. True to his word, new Vodafone mobiles were delivered to each of his 800 branch managers immediately after the conference.

Having switched on their brand new phones, the first voice message waiting to be picked up was a personal welcome from David, having been delivered by Rapide to all 800 simultaneously.

Julie Smith from the Network Events team is impressed with the service –   

"The personal voice message, direct from David Nicholson to their own mobile phone, had an enormous impact on the staff. The timing was perfect. I was really surprised at how easy it was to arrange.

“We made one call to record the message and the team at Rapide looked after everything else. That’s really important when I’m so busy managing the conference.

“For David to call each phone individually would have taken over 26 hours!”

Since this initial event, HBOS have started to roll this system out across all the sales teams in the organisation.

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