Rapide helps increase sales and wins awards!   

Getting your customers through the front door can sometimes prove challenging but once you have them there you want them to buy as much as they can. Premier Inn uses Rapide to do just that!

Using this service, Premier Inn have already sold over 7,000 meals and helped over 13,000 guests with directions or a map to their hotel. And Rapide’s technology has helped them to reduce their no-show rate by nearly 20%!

The Solution  

When customers book a room, Rapide sends a confirmation text message straight away. On the day of arrival they are sent another text reminder giving them the option to receive directions to their hotel.

The directions are sent straight to the customer’s mobile phone, after all, that’s one thing they have with them when they’re trying to find the hotel.  If the directions aren’t enough, replying again delivers a WAP link to a map of the hotel’s location as well.

The text also gives the customer an opportunity to book dinner at the local Whitbread restaurant by text so they can be sure all there needs are met when they arrive at their hotel.

In fact, Rapide’s enhanced text messaging service has even won an award with the Hotel Marketing Association (HMA).

The judges at the HMA Marketing Awards 2007 were extremely impressed with the solution,

“The effect on bottom line revenue is very substantial.”

“It helps them to solve a problem by positioning this service as added value to the customer.”

“Not seen before here in UK - but take up by other hotels will follow as it is so effective.”