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In April’s edition of the Rapide newsletter we outline our three steps to successful employee engagement, discuss the merits & limitations of mobile apps when compared to the mobile web, offer the chance to download our latest Thought Bubble ‘Real Brand Values’ and explain how to make sure you’re listening to your customers at ‘The Moment of Truth’.
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Find your Moment of Truth |
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The big debate: Mobile Apps vs. Mobile Web |
Rapide are the only Moment of Truth company in the world, but what is a Moment of Truth and how do you find it? For a customer a Moment of Truth tends to happen straight after service delivery.
It’s at that moment when they’re most engaged with a brand that they’ll decide whether they’re likely to repeat the experience or if they’ll take their custom elsewhere next time.
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The debate over which is a more effective engagement channel a mobile application or a website optimised for access via a mobile phone is a hotly contested one.
But in many cases businesses are finding that they don’t need to make an either or decision.
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| Click here to find your Moment of Truth >> |
Click here to find out more>> |
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Three steps to successful employee engagement
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Download our exclusive Thought Bubble: Real brand values |
Everyone knows that effective employee engagement is vital for companies to flourish but sometimes even the most seasoned professionals get it wrong. This article provides some advice on how to make every interaction with your employees count.
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Marketers obsess over brand values. But does what’s agreed in the marketing strategy correspond to what customers really feel? Answer: not as often as you’d think. A look at your brand from the other side of the mirror - your customer’s perspective, not your own - can help you “sense” which elements of your brand your customers actually experience.
All without having to work out which questions to ask.
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| Click here to take 3 steps to engage your employees >> |
Click here to download our Thought Bubble >> |
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