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Up in smoke
 The national smoking ban has polarised the population. Is smoking a human right or a drain on national health and resources? With emotions running high about the ban, sensitive communication to staff and customers is key.
- Don’t wait till the last moment. Be proactive.
- Beat the grapevine with facts.
- Be open and honest – anticipate, even prompt debate so you can manage it, rather than drive it underground.
- Get people involved. Allow them to vote or make suggestions. Those who feel in control are more likely to buy into the final decisions.
- Offer appropriate support. Be sensitive to non-smokers – make it clear that people may need different support at different times not all are related to smoking.
Find out more about the changes across the world as well as in the UK at www.smokefreeengland.co.uk
How Rapide can help
Inform, educate, open a dialogue. Rapide can help you with all three. By being innovative and creative in the way you deliver the message, it’s more likely to get through and be remembered by your audience.
Text
- In its most simple form, just send a text message to remind everyone that the changes start today.
- A text could refer them to details on the intranet or in a leaflet. Or we could build a tailor made WAP site for staff or customers to browse on their phone wherever they are, without having to find an internet connection.
- Collect feedback about the changes by allowing staff to reply to the text.
- Text staff to invite them to vote on the issues involved.
Voice
- A voice message is personal, you can use tone to soften or add emphasis to the communication. By using a senior manager or the CEO you can add weight to the message too.
- Invite recipients to press 1 to hear more details about quitting if they’re a smoker, or to be connected to a call centre to ask for more information, or to record their feedback to the message.
Team Call & Listen
- Record all the information staff or customers will need. We send text messages inviting them to call in to listen to it or you can publish the phone number on your intranet or in your magazine.
- At the end of the message you can offer the same options as the voice message for being connected to a call centre or to leave feedback.
Interested? Call us to see how it can work in your business on 024 7601 1911.
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