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Stockbrokers Go Mobile With Exchange Rate Alerts
Clients of some of the largest UK stockbrokers are receiving exchange rate alerts by text directly from the brokers’ data sources. Clients no longer have to wait for the brokers to call each one of them individually, they are all updated simultaneously to their mobile phones at the moment the rate goes up or down.
The stockbrokers have set automatic triggers to suit the needs of their high value clients, offering them the ability to call their broker straight away and take advantage of the new rate.
The brokers that are using this service are securing more high value currency transactions and their clients are raving about the enhanced service they are receiving.
Mike McMaster, Product Manager at Rapide explains, "alerts are issued when the exchange rate hits pre-defined trigger points. Essentially this is a very simple system that uses the speed of mobile technology to create a competitive advantage for the bank’s customers and trading sales."
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