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In May's edition of the Rapide newsletter we share some industry statistics about the merits of customer retention that you might find surprising, offer the chance to download our latest Thought Bubble 'It's all in the moment' and explain how both Atos Origin and Premier Inn are using Rapide to interact with their customers at the 'Moment of Truth'.
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Did you know? |
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Gold standard customer service |
Everyone is familiar with the importance of new customer acquisition - companies spend huge amounts of their budgets each year trying to develop new marketing strategies that will make their offerings irresistible. But what about retaining the customers you already have? Yes, everyone will acknowledge that this is important too but you may be surprised to learn just how much interacting with your current customers can impact your bottom line.
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Rapide have been helping Atos Origin to interact with their customers at their 'Moments of Truth' for over 18 months. They use Rant & Rave to gather feedback from their customers in real-time, straight after they've received service from their IT support team. Since implementing the service Atos have enjoyed response rates of up to 90%.
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| Click here to find out more >> |
Click here to view the case study >> |
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Thought Bubble: It's all in the moment
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Retain and grow your customer relationships |
Rapide are the 'Moments of Truth' company, but what is a Moment of Truth and how do you find it? For a customer a Moment of Truth tends to happen straight after service delivery. These moments represent the perfect opportunity to make a bad situation better or to turn a happy customer in to an engaged one... read our Thought Bubble to find out more... |
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Interacting with your customers at the 'Moment of Truth' isn't just an important way of gathering feedback from your customers, it also presents the perfect opportunity to offer an enhanced level of service and even to up sell to those who are satisfied. Premier Inn have a long established relationship with Rapide, they send reminder, up sell and service enhancement messages to every single person who makes a reservation in one of their hotels.
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| Download our free Thought Bubble >> |
Click here to view the case study >> |
