Increase your response rates by over 50% with mobile surveys!

	With more mobile phones in the UK than people, mobile has become a communication channel marketers are vying for. Luth carried out research into how 10,000 people responded to Mobile and Online Surveys.
For your free mobile survey click here

How the mobile survey was carried out?

A text message was sent asking people if they would take part in a survey. Embedded in the message was a mobile internet link to the survey.

The Results

The research found that the completion rate for mobile surveys is 12% vs. online at 7%. And 77% of respondents replying within the first 2 hours makes the mobile phone a powerful capture method when results are needed quickly.

When asked if they would be willing to take a picture as part of the survey 92% of mobile respondents said they would. This can be especially important when capturing customer service the moment it occurs.

Three in four people said that they were 'satisfied' to take part in a mobile survey as it was quick and convenient.

What if people don’t respond?

When people didn’t initially respond to the mobile survey they were sent a text message reminder. From the people that received this message, a further 17% took part. With an email reminder the response was much lower at 4%.

Customer Insight

The mobile phone is becoming a powerful method of capturing people’s thoughts right at the moment of service delivery - where the feedback collected is 40% more accurate than 24 hours later – Harvard Research

Gathering customer insight doesn’t have to be just triggered by an outbound text message. It can also be a request for feedback using:

• A poster / leaflet in-store with a call to action - question, keyword and shortcode

• A text message with a single question answered with a reply

Want a FREE mobile survey?

• We will send 1000 of your customers a text message asking them a question of your choice

• We will automatically thank every respondent

• Send a reminder text to those who haven’t responded

• Analyse all the feedback using our award winning text analysis platform

• Provide you with the results

Simply fill out the form below and one of the team will contact you to discuss your requirements and set-up your free trial.

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