Recent research has revealed that just a 10% increase in customer retention can result in a 30% increase in the value of a company. Similarly on average repeat customers spend 33% more than those who are making a first time purchase.
Our article explores the importance of repeat business and how to keep your customers loyal. |
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Along your customer's journey from cold prospect to repeat buyer, there's one vitally important "Moment of Truth" - a point of interaction with your brand that, for the customer, may define his entire relationship with you, forever. Your actions at that point can have a huge effect... but how do you know what that moment is, and what to do when it happens?
Rapide’s latest thought bubble explores this concept. |
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Recent government research for the department for Business, Innovation & Skills has revealed that an engaged workforce leads to an increase in productivity, innovation and competitiveness. The government feel so strongly about this issue that they have launched new guidance to help business bosses engage their employees.
This article explores why effective employee engagement is such an important issue. |
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Regular, clear, outgoing communications to your employees are vital to keeping them engaged. But the difference between a good employee engagement strategy and a great one is giving your employees the chance to talk to you.
This article offers some suggestions on how to ensure yours is as effective as possible. |
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