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Emergency Communications

Sir Michael Pitt’s report into the 2007 Floods

Rapide are proud to support the Environment Agency Floodline service, carrying flood warnings and alert messages to the British public.

This service was put to the test in June and July 2007 as the flood waters rose across many areas of the UK.

Sir Michael Pitt’s independent review (commissioned by government Ministers) recently published their report. They sought to learn lessons from the floods, and work out what we can do differently in the future.

 Flood alerts and the Floodline service forms a key part of the report's recommendations for warning the public.

 Why?

 Because the review found that:

 “84% of people who received a warning in summer 2007 went on to take some form of action”
  (The Pitt Review: Lessons learned from the 2007 floods: www.cabinetoffice.gov.uk)


Rapide will continue to support this vital warning service. We are working hard with the Environment Agency to improve the alerts and reach more people. So that when the waters rise next time, more of the public are able to “take action” and reduce the terrible impact of flooding on their property and their lives.


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