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With the holiday season starting to wind down our latest newsletter offers top tips on how to keep your employees engaged all year round, as well as exploring Ofcom’s recent research about Britain’s multi-tasking consumers.
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Employee engagement is simple:
Talk & Listen |
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Ofcom reveals the multi-tasking nature of Britain's consumers |
The real value in any business is its people. The more engaged your employees are, the more effective they’ll be; people with a shared sense of vision and purpose work better together. But listening to your employees is just as important as talking to them: insight from the front line can directly affect your bottom line.
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Recent research published by Ofcom has revealed that the average UK resident spends almost half of their waking life using media and communications.
A survey of 1,138 people found that UK adults spend seven hours a day using their mobile phones, searching the internet and watching TV.
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| With that in mind we’ve identified five simple, jargon free, guidelines to ensure you stay firmly rooted on the path to effective employee engagement. |
The annual Communications Market Report says that the average person spends around 15 hours 45 minutes every day awake. Of this time, they are thought to spend seven hours and five minutes 'engaging in media and communications activities'. |
| Click here to engage your employees >> |
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Click here to find out more >> |
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Customer Feedback:
Minding what matters |
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Use Positive Psychology in the workplace |
The context in which customers talk about you is as important as what they say - and much marketing research, from focus groups to questionnaires, leads to unhelpful conclusions because it imposes an unnatural context. Reducing three common biases can help marketers increase the honesty, accuracy, and usefulness of information collected.
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As our previous article explored there is a clear link between effective employee engagement and the success of any business. Research in the US has long since cemented this correlation. In 2004 a study published in the journal American Behavioural Scientist found that "Teams with buoyant moods who encouraged each other earned higher profits and better customer satisfaction ratings."
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| Download our free Thought Bubble - Minding what matters >> |
"Positive psychologists have also conducted convincing research that shows that people who experience more joy and contentment in their lives are also able to think more broadly and creatively (essential qualities for many job roles)." |
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Click here to keep your employees positive >> |
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