MMS – can it help my business?
 MMS is the new SMS and you can do so much more with it. From picture messages and sound recordings to video clips - it’s so simple and immediate. They say a picture paints 1000 words so why not prove it?
So what do you need to do?
• First things first, you need to make sure your camera phone is enabled to send and receive MMS messages. Most new phones today have those capabilities but you may have to phone your network to get them to enable the service for you.
• Get started taking those pictures! Instead of writing out a message (making sure you’re sticking to 160 characters) why not send a picture instead. For example, instead of explaining your latest product, send a picture of it to your customers instead.
• The Mobile Data Association’s market research has found that MMS is becoming more than just a tool for texting friends – it’s being used more frequently in the work environment too. For example, when there’s a problem on a site, a picture can be taken of the problem and text through to the maintenance department.
Whitbread already see the value in using MMS solutions. As part of their monthly newsletter, staff take pictures of their bar displays and submit them into the newsletter. The winning bar display is included in the following month’s ‘Liquid Gold’ newsletter.
Natalie Skett, CRM Assistant highly recommends the service,
“Using MMS is a fun and easy way of getting staff involved with ‘Liquid Gold’.”
To read more about how Whitbread use MMS go to www.rapide.co.uk/whitbreadmms-case-study.html
Find out more about MMS messaging, call our sales team on 02476 011911.
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