But what does this mean for mobile? Well, increasingly people are turning to their mobile to access the internet, whether that’s finding train timetables or keeping up to date with their favourite social networking site. In fact figures from the Mobile Data Association in March 2007 stated the number using mobile in this way was up to 15.52 million. And you could be missing a trick not incorporating WAP and mobile internet in your business.

After all WAP is so simple to use. It works just like your PC and gives you all the information you need right there and then, even when you’re on the move.

And its not just online retail outlets that it works for. It can work for shops too. By using shortcode numbers advertised in store your customers can text through a link to a WAP site – or a mini version of your website to be more precise. And things are moving on.

You can use WAP to download ringtones and games from the internet as well as get more information on products and services.

But even more than that - WAP can help you in loyalty schemes. We all know we always have our mobile with us at all times so the easiest thing to do would be to send vouchers to your customers’ mobile phones. That way, they’ll have immediate access to it when they go in store.

We already have customers that use WAP as part of their daily business. One of our banking customers uses the service on advertising hoardings for their property developments.

Interested in how using the mobile internet could work for you and your business? Call us on 02476 011911 now.

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