A question of sport
 Fans are the backbone of any sporting club and you need to keep them up to date with the latest comings and goings of the team whether that’s the most recent new signing or the latest score. But the question is how you tell your fans.
And it’s not only the fans you need to keep updated. Journalists play a key part - but when you’re on the other side of the world in different time zones that can become tricky.
Rapide keeps fans and journalists up to date with English Cricket
The England & Wales Cricket Board use Rapide’s technology to communicate with both fans and journalists.
Rapide sends text messages to journalists with news about team selections, player injuries, practice sessions for photo opportunities and news conferences.
Journalists are rarely separated from their mobile phone, so by using text we ensure information is delivered straightaway, directly into their hands. It's also an unobtrusive form of communication when recipients are based all over the world and in different time zones.
The service is offered to all media contacts, who subscribe by email to receive the information. Rapide manages the list of contacts - adding and deleting members according to their instructions.
Andrew Walpole, England Team Media Relations Manager, is impressed with the service from Rapide,
“...It's been a vital communication tool for us.”
And the fans aren’t left out either. They are sent regular score updates throughout matches by sending a text to a shortcode number advertised on scoreboards during breaks in play.
To read more on how Rapide help the ECB go to www.rapide.co.uk/ecb-case-study.html
For more information about the communication systems we have available, give us a call on 02476 011911.
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