Why mobile marketing at 'Point of Sale' is a great
way to engage consumers


Using mobile marketing at 'Point of Sale' is a great way to engage consumers at their critical decision making point. In the full White Paper (available to download below) we cover the selling points of in-store mobile marketing and drill down into five of the most promising tactics:


• Product Information
• Driving Traffic to Stores,
• Loyalty Programs / Mobile Coupons
• Campaign Extensions
• Brand Utility.


Focusing on Point-of-Sale

In this economic environment it’s more important than ever for brands to influence purchase decisions. When shoppers browse supermarket aisles they are overwhelmed with over 45,000 Stock Keeping Units (SKUs). 90 percent make unplanned purchases and 51 percent of those purchasing make decisions while in the aisle. Further, 68 percent are brand switchers with 73 percent shopping in more than five channels. More consumers are also shifting to private label products and deliberating their purchases during tough times.

This is a huge opportunity for brands to claim the last 50 feet and close the sale at the critical decision-making point. It also has great potential for better tracking of ROI since you can link promotional efforts directly to a sale. Brands targeting Gen Y consumers should especially take notice; these consumers are more likely to make impulse purchase decisions and more influenced by 'Point of Sale' messaging.

However, advertising in store can be challenging. The distribution network is very fragmented, and it’s hard to track the execution of physical checkout displays. Now is the perfect time to leverage innovative technology to engage the consumer just steps from the register. Read more in our white paper: click here to download.


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