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Halloween can be a scary time, but not nearly as scary as the amount of customer feedback that's going unread!
In this month's edition of the Rapide newsletter we explore the frightening fact that most customer feedback collected by an organisation is left unread due to the constraints of cost, time and sheer volume. Rapide's Rant & Rave service can help analyse vast quantities of unstructured data, quicker and cheaper than traditional methods. In this edition we also take a look at Google's new Sidewiki, mobile vouchers and mobile marketing at 'Point of Sale'.
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| Imagine if everyone who visits your website left comments about your business. What if other people could read these opinions and leave their own comments? What if you had no control over what was being said? |
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As well as encouraging customers to leave more feedback, organisations are now receiving unlimited amounts of comments via social media and review sites. Due to the sheer amount of data being received organisations are simply unable to make sense of what’s being said. |
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| Click here to read the full story >> |
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Click here to read the full story >> |
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The impact of Views4Vouchers - Win/Win customer insight strategies
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Mobile marketing at 'Point of Sale' |
| Mobile media as a customer engagement strategy is changing the way we approach marketing with impressive results. Find out how you can make the most out of your mobile marketing strategy. |
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Using mobile marketing at 'Point of Sale' is a great way to engage consumers at their critical decision making point. |
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| Click here to read the full story >> |
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Click here to read the full story >> |
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