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In October's edition of Rapide's newsletter we discuss recent research on the future of mobile, highlight the power of mobile advertising, offer the chance to download our latest Thought Bubble and put the spotlight on the power of voice.

Talk is cheap

Mobile advertising, an essential marketing requirement?

Yes it is when done well, but we prefer 'cost effective'. The speed and response rate you get when the communication is right can be amazing. This article explores some of the creative ways our clients have used our voice message technology to engage their employees, drive revenue and cut costs.

Recent research conducted by the Mobile Marketing Association and Lightspeed research has shed new light on levels of exposure and response to mobile advertising. The study carried out in the UK, Germany and France has determined that on average 45% of consumers paid attention to mobile marketing and of these 25% were likely to respond to it. This article explores the research.

Rapide's Latest Thought Bubble - Customer Service Optimisation

The future of mobile

We've all heard of Search Engine Optimisation: the tweaking of content, keywords and links to capture and convert the maximum number of customers searching the web. But what about "Customer Service Optimisation" - intervening at just the right moment to improve a customer's bad experience or make the most of a good one? With examples from the hotel sector, this Thought Bubble shows how the mobile channel can improve customer experience as smoothly as good SEO improves a website.

With recent research declaring that ‘this is the golden age of mobile’ and referring to it as ‘the best economic opportunity of our lifetimes’ this article highlights some key statistics around mobile engagement and highlights some of its untapped potential.