Communicate with your members

Keeping your members up to date with the latest information is important. They like to feel they are being kept in the know when things change – for better or worse.

The difficult part is finding how to keep them updated. Traditional methods like letters and emails are all well and good if you have time or are constantly at your computer but that’s often not the case. Rapide has the answer to make communication easier, whether that’s through your mobile or landline phone.

The NFU keep over 20,000 farmers in the know

The National Farmers’ Union (NFU) work hard to keep their members up to date with the latest news in the farming industry, and this year they’ve had more than ever before to communicate.

They’ve had problems with Foot & Mouth, Blue Tongue and flooding all in a matter of months and the recent suspected Bird Flu and Foot & Mouth outbreak has just added to their problems.

So when a story breaks in the national press the NFU want to make sure their members are the first to know about any new developments.

They use Rapide to send their 20,000 members update messages from NFU President Peter Kelland to ensure they’re all kept in the loop when incidents occur or details change.

Rapide ensured the initial message was recorded and ready to send within around two hours. The message was sent to all the farmers’ landline phone numbers at the requested time.

Rapide can help your business send important communications to customers quickly. To find out how, give us a call on 02476 011911 or go to www.rapide.co.uk/NationalFarmersUnion-case-study  

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