Pre-mailing – Increasing uplift by over 20%

One major UK bank used Rapide’s ‘pre- mailer’ system to grab their customers’ attention in a direct marketing campaign and they reported a 21% increase in product uplift on their first attempt.

Getting your customers interested in your latest direct marketing campaign can be difficult. After all, we usually tear our mail up over the bin. The problem is how to get them to pay attention to what you’ve got to say. You need something innovative and new that sparks their imagination.

Rapide has the answer - a tried and tested product that already works for our customers.

Instead of sending your direct mail straight to your customers’ doors, send them a voice mail first to tell them something special is on the way through to them. Then when the mail falls on their doormat, they are intrigued to know what it is and how it affects them.

It can work no matter what industry you’re in. For too long we have been used to receiving things in the post from companies asking us to sign up for a new product, but using voice technology means you are giving something different to the customer – and it gets attention.

It is a simple idea, but one that has reported impressive results in real situations for Rapide’s customers.

Don’t just take our advice – try it for yourself. Call 02476 011911 and speak to us about how you can improve your direct mail campaign now using a simple voice message.

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