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Happy Christmas from all here at Rapide

In this month's newsletter we look into how two interesting concepts can help you both keep existing customers and win over new ones. In our featured case study we look at how Fidessa found using Rapide was a smarter, easier and faster way of communicating. We also take a look at how you can motivate your staff this Christmas.


Addressing customer insight to both keep existing customers and win new ones.
Two interesting concepts familiar to marketers and psychologists - "Fundamental Human Truths" and "Moments of Truth" - are rarely used in concert. But putting them together can demonstrate which parts of your customer experience are capable of keeping a customer forever - by turning abstract 'blue sky thinking' concepts into quantifiable opportunities.

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The implementation of Rapide Premium has significantly aided the way Fidessa will communicate, regardless of the incident. It saves valuable time and resource for the business on the whole, enabling instant communication with all of the 800+ employees. "The fact you can get into the system anytime, from anywhere, ensures that the message we're trying to get out is delivered regardless of where I am in the world" David Awcock - Global Head of IT Services - Fidessa

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Net Promoter shows word-of-mouth's value

 

Word-of-mouth is one of the most powerful and trusted marketing sources, but according to a study by Satmetrix, brand promoters may be worth more than was previously thought. The study looks into the financial impact of positive and negative customer word-of-mouth.


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This year has been difficult for many businesses and with Christmas just around the corner you may be missing out on an opportunity to raise morale, motivate and assure employees and sharpen focus as we all prepare to go in to 2010.


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