Premier Inn Case Study

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Award Winning Booking Confirmations

“The effect on bottom line revenue is very substantial.”

Hotel Marketing Association (HMA) Marketing Awards 2007 Judges

Every year our multi-channel solutions allow Premier Inn to send interactive booking confirmations to 6 million guests, help over 2 million guests find their hotel, sell over 84,000 meals and reduce their no-show rates by 20%.

Text messages, email, and mobile internet are used together to communicate with customers in the way most convenient to them. The Hotel Marketing Association recognised this achievement as the

Best Use of Technology

The judges at the HMA Marketing Awards were extremely impressed with the solution:

“It helps them to solve a problem by positioning this service as added value to the customer.”

“Not seen before here in UK - but take up by other hotels will follow as it is so effective.”