Premier Travel Inn Case Study

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Booking Confirmation 

"Rapide provides customers with an immediate choice of text or email"  

The challenge

Premier Inn face the daily problem of confirming customer reservations when they book online or via the automated service, 24 hours a day, 7 days a week. This booking system accounts for 46% of all reservations made with the company.

The solution

Premier Inn use Rapide to send reservation details by text, to around 1 million customers each year - that's a quarter of all Premier Inn customers.

Siobhan Lawlor from Premier Inn recommends the quick and efficient service,

"Premier Inn prides itself on providing its customers with a great service and a wide choice. The integration of Rapide into the website facilitates immediate choice of email or SMS."

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