RAC Case Study
RAC Patrol Staff Team Call & Listen
“The feedback we get from the service is invaluable to the business” Eleanor Tweddell, RAC
The challenge
RAC, owned by Aviva plc, was founded in 1897 and provides a wide range of motoring and vehicle services to consumers and businesses. Their services range from learning to drive with BSM to breakdown recovery and there are 7 million breakdown recovery customers in the UK alone.
The RAC’s staff including Rescue Patrols and Auto Windscreens technicians, are based all over the UK, and are always on the move, so getting hold of them can sometimes be quite difficult. The RAC asked Rapide to find a way of getting important messages to these staff and a way for staff to give feedback quickly and easily.
The solution
The RAC uses Rapide’s Team Call & Listen service to record programmes each month. Senior managers record comments to give staff all the up to date company information they need. At the end of each programme the RAC staff are invited to leave comments and questions. The programmes are like a mini forum where questions, comments and ideas suggested by the staff are answered in the following month’s programme.
The service the RAC uses is very simple. Senior managers make a phone call to Rapide to record the programme then the message is sent out to the business.
Eleanor Tweddell, Head of Communications is happy with Rapide,
"Rapide are always quick to respond to our requests and offer a simple reliable service. The feedback we get from the service is invaluable to the business, ensuring that staff feel listened to and have a way of feeding back their comments and ideas.”
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