Rapide appoints Chief Natural Language Processing Engineer

The appointment comes as part of Rapide’s continued investment into service development, and demonstrates its commitment to reinforcing its position as market leaders in using real-time text analytics to help big brands monitor the voice of their customers.

A respected expert in his field, Pekar holds a PhD in Natural Language Processing from the University of Wolverhampton and has several years of industry experience. Most recently, Pekar held the position of Chief NLP Developer for Market Sentinel where he designed ground breaking multilingual text analytics software for social media monitoring. Before joining Market Sentinel, Pekar also served as a Language Data Engineer for Oxford University Press.

Pekar commented: “The field of Sentiment Analysis has begun to mature from a purely research based discipline to a technology with hugely practical benefits - in particular in areas such as customer relation management, market research, and public relations management. I’m excited to be part of the progress, and to see the field delivering real business value."

“I’m also delighted to be working with Rapide – it’s an incredibly fast moving and dynamic company, always coming up with innovative solutions that really help businesses improve their customer engagement and ultimately their profitability. I’m very much looking forward to the challenges that lie ahead.”

Pekar will report directly to Mike McMaster, Rapide’s Head of Products and Services. Mike added: “We’re really pleased to welcome Viktor to Rapide, he brings with him a great track record of driving change and innovation and we have no doubt he’ll become an invaluable part of the team.”

ENDS

More about Rapide – the Moments of Truth Company:
Founded in 2000 Rapide have always been innovators in business communication. The company’s passion lies in developing award winning technology to help industry leading clients put customer insight at the centre of everything they do. Rapide’s multi-channel solutions let companies talk to their customers at moments that matter, while its sophisticated text analytics interpret customer sentiment and provide actionable insight. Rapide helps its clients prevent customer churn, respond in real-time to customer feedback and develop profitable relationships that last.

Introducing Rant and Rave:
Rant & Rave is the award winning technology that lets businesses capture the moment and speak to their customers as and when they need to. The Rant & Rave concept is simple - if you give customers the chance to have their say straight away, when they are most engaged with your brand, they are more likely to tell you how they really feel.

Rant & Rave is not a ten page customer satisfaction survey and it’s not a mystery shopper, instead it provides real insight in real-time. Rapide’s clients capture their customer thoughts via text message, voice message and email and ensure feedback is captured at the moment of truth – straight after service delivery. To learn more go to www.rantandrave.co.uk