Retail is Detail : learning from the High Street experience
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and read another instalment from the Rapide 'Thought Bubble' series.
Retailers are obsessive about "the in-store experience" ... and the most successful are often those who handle "Moments of Truth" (key customer touchpoints) in the most effective way. This Thought Bubble explores what both retailers and non-retailers can learn about maximising these moments.
At Rapide, we believe that Moment of Truth can be anywhere and anything ... just not the first place you look. So what's the best way to make the most of it? Listen to what your customers are really saying - as the retail sector does particularly well. In this thought bubble we look at nine touchpoints where your Moment of Truth may be hiding.
