Marketing Messages
Talk and Sell with Marketing Messages
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"Advertising is talking and listening. Mobile is brilliant because you can do it in real-time"
Rory Sutherland, the UK Vice Chairman of Ogilvy |
Marketing communications go to many, but people read them as individuals. Rapide's messaging infrastructure lets you send one-to-one messages ... that scale into the millions.
All of Rapide’s communication methods are designed to be effective in their own right. However they become even more powerful when used alongside each other to provide a truly multi-channel approach.
By using text messaging as a way of engaging with existing customers Littlewoods recorded £840,616 worth of new orders in the space of just 5 days. 400,000 customers were contacted offering a £30 discount if they spent over £50 online that day. Of those contacted around 2% took them up on their offer, with the average customer spend reaching £99.97.
“ Who knew a text message could be so persuasive? ”
Rapide Campaigns can help you manage your customer communications whether you decide to communicate via text, voice, or email message. Click here to find out more
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Text Messages
Text Messages can engage an audience at just the right moment, through the most personal of technology channels - and each one can be customised with personalised links, codes, and selling messages. Response rates can increase by as much as 300% if a short code is included on an advertisement or poster. Text Messages can also be used as a way of up selling products on the back of a booking. Premier Inn use text messages to remind customers about their reservation and offer them a chance to book their evening meal at the same time. Since using Rapide they’ve sold over 84,000 meals and reduced their no show rates by 20%.
To find out more about text messaging click here
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Voice Messages
Voice Messages allow some excitement and drama to be communicated with your news, and they’re a unique way of talking to your customers. Landlines or mobile phones can be targeted to contact customers with an update, offer, or an opportunity to purchase from you there and then. 20% of customers contacted by voice message ask to be connected to a call handler when given the option. Campaigns can be framed by a pre and post message, one call can reach your entire target audience, automatically adding a personal feel to each. Targeted segments can be informed of an upcoming event or a financial incentive to invest. A major retailer who announced their sale via voice message measured a 25% increase in the average customer spend.
To find out more about Voice Messaging click here
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Email Campaigns
Email Campaigns are a brilliant way of increasing revenue from existing customers, and acquiring new ones. By monitoring what a customer does on your website, whether that’s simply looking at a product or making a reservation, you can contact them with personalised marketing material. This is the perfect opportunity to up or cross sell products as emails can hold much more information than a voice or text message. Automated emails are also an effective way of improving customer service. Rapide’s intelligent solutions enable courtesy emails, purchase orders or delivery notes to be sent out to customers who have completed the customer cycle. 91% of internet users aged between 18 and 64 regularly check their email, making it a quick and cost effective marketing tool.
To find out more about Email Campaigns click here
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Mobile Internet
Mobile Internet can be used alongside or independent to other communication methods. A WAP link can be sent to those who have already expressed interest in a product by responding to a short code. Peugeot used this method when they launched their 207, 1 in 5 people who requested more information via the short code also visited the WAP site. WAP links can also be used to enhance the customer experience. Location maps are the perfect way of ensuring your customers reach you, and improving customer service as you do it.
To find out more about Mobile Internet click here |
Ready To Talk? Contact Us on 02476 011 911
All of Rapide’s Talking Technology is enriched when used alongside its award winning Listening Technology.
To find out more click here or fill out the form below:
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