Customer Engagement - Shop Direct Case Study

Increase revenue and traffic using text messages

"Who knew a text message could be so persuasive?"

By using text messages as a way of engaging with existing customers Littlewoods recorded £840,616 worth of new orders in the space of just 5 days. 400,000 customers were contacted offering a £30 discount if they spent over £50 online that day. Of those contacted around 2% took them up on their offer, with the average customer spend reaching £99.97.