Scottish Institute for Enterprise Case Study
Live Event Text Messages – Are there any questions?
“I would definitely use them again and strongly recommend them to anyone holding similar events.” James Barlow, CEO, Scottish Institute for Enterprise
The challenge
The Scottish Institute for Enterprise (SIE) provides a free service for all of Scotland's students to encourage enterprising spirit and skills, and help start-up companies become the businesses of tomorrow. They hold events throughout the year, many open to students, lecturers and business people across the country.
The National Student Enterprise Summit was an open event held at Caird Hall in Dundee on Wednesday 12th March. The event included talks from James Caan, Frank Dick OBE and Ken Hames. The SIE wanted the attendees to ask the speakers live questions at the event but knew using traditional methods of a microphone would not be a viable option. They asked Rapide to find them the solution they needed.
The solution
Rapide set the Scottish Institute for Enterprise up with a text service to use at their live event. Almost everybody has a mobile phone so it was the most obvious tool to use and using text is immediate so the speakers could respond to the questions straight away.
The service was simple. When the attendees had a question for a specific speaker they would text a short code number, starting the message with the speaker’s name e.g. JAMES for James Caan. The messages went straight to a live web page where SIE staff selected questions for the speakers from the list.
The attendees received a text reply saying, ‘Thanks for your question! It may be chosen by SIE staff to ask the relevant speaker. Enjoy the rest of the Summit!’
Jennifer Lovatt, IT & Marketing Co-ordinator at the Scottish Institute for Enterprise recommends the service,
“The system worked really well - thanks so much for your help with it. We’re really pleased and impressed with how easy and effective it was!”
James Barlow, CEO, Scottish Institute for Enterprise strongly recommends the service,
“The solution that Rapide provided for our conference made an important difference to our event by allowing us to make the best possible use of time. Normally opening the floor to questions leads to long-winded and sometimes irrelevant questions. The SMS service Rapide provided enabled us to screen the questions and put the most interesting and most relevant to our speakers. I would definitely use them again and strongly recommend them to anyone holding similar events.”
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