Siemens Case Study
Siemens IT Solutions and Services – Team Call & Listen
“Rapide provided an inclusive solution to a business challenge for us. Their standards of service and attention to detail are excellent.” Gabrielle Williamson, Siemens IT Solutions and Services
The challenge
Siemens IT Solutions and Services is one of the world's largest IT and business service providers. It employs over 5,000 staff throughout the UK alone and needs to communicate with them on a regular basis.
Managing Director GB&I, Clark MacFarlane was appointed in October 2007. One of his first challenges was how to communicate personally with colleagues about the company annual results and thank them for their hard work throughout the year. He wanted to deliver the message personally but with teams in over 40 locations, to speak to each individual it would take over 20 days! Rapide had the solution he needed.
The solution
Rapide supports Siemens through its Team Call & Listen service. With it, Clark has the ability to record personal messages whenever he needs to and thousands of staff can dial in at the same time. This makes the communication inclusive (20% of employees are not online) and keeps communication consistent throughout the company.
For the company results, once Clark recorded his message, Rapide sent text messages inviting over 2,300 members of staff to dial in and listen to what their new MD had to say about the previous year’s results and what was needed for the year ahead. Siemens Communications team also emailed everyone advising of the telephone number for Clark’s latest message. A copy of the message was also added to the Siemens intranet site.
Gabrielle Williamson, Head of Internal Communications at Siemens IT Solutions and Services is impressed by the service,
“The first message was a great success. This medium was completely new to Siemens and the response from colleagues has been fantastic, with people leaving feedback for Clark at the end of the message too. Going forward we will be using Rapide for every quarterly results message with our people.”
“If Clark spoke with each person for just five minutes it would take over 20 days to complete – Rapide’s Team Call & Listen ensured all colleagues received the same message, personally, at the same time, immediately after the results were announced.”
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