We’ve known for a long time that customer feedback is important to any organisation. With all of us feeling the effects of the credit crunch it appears it’s more important than ever to listen to your customers.
A RightNow-sponsored survey has revealed that;
- 82% of adults believe organisations need to “listen and act on consumer feedback if they are to weather the credit crunch”
And
- “74% of adults are less likely to do business with an organisation if their feedback is ignored.”
Many organisations are already benefiting having an effective customer feedback solution in place.
ASDA have just seen sales rise by 6.7% and they believe customer feedback is pivotal to their success:
" We'll continue to monitor our ranges and listen to our customers to ensure we offer ASDA customers high quality products at affordable prices in all our stores."
- Rick Bendel, Group Marketing Director, ASDA
And when times get tough the market leaders increase their focus on listening to their customers.
With their worst sales figures in a decade just announced, the loss of 1,200 jobs and with £200 million of cost cutting planned M&S still believe that customer feedback is essential:
“We continue to listen to our customers and brand momentum continues to improve, supported by strong advertising.”
- Sir Stuart Rose, Chief Executive – M&S
Customer feedback tailored for you
Rant & Rave is our award winning, innovative and unique solution helping organisations engage with their customers. It works by gathering peoples’ thoughts on the spot as soon as they experience a product or service.
Rant & Rave has helped organisations such as:
Stay in touch with their customers by giving them a real-time solution to monitor, score and analyse what people are saying about their brand, products and services.
Rant & Rave was recently recognised for its innovation and achievements by picking up 4 prestigious awards in the last 12 months.
To start listening to your customers call 02476 011 91
