Stop the press with a text...

As England went 1-0 up in The Ashes, The England & Wales Cricket Board were using Rapide to help meet the demand for information from the press.

The England Media Team use Rapide to send text messages to journalists with news about team selections, player injuries, practice sessions for photo opportunities and news conferences.

Journalists are rarely separated from their mobile phone, so by using text the ECB can ensure breaking news about The Ashes is delivered straightaway, directly into their hands. It's also an unobtrusive form of communication when recipients are based all over the world and in different time zones.

The service is offered to all media contacts, who subscribe by email to receive the information. Rapide manages the list of contacts - adding and deleting members according to their instructions.

Andrew Walpole is working across Australia as part of The Ashes 2010 and is impressed with Rapide:

“All of the British and Australian press are invited to use the Rapide service. We have over 250 subscribers already and I expect that to increase...

...It's been a vital communication tool for us on previous tours and is likely to become more important...”

Andrew Walpole - England Team Media Relations Manager - England & Wales Cricket Board

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