Thomas Cook Airlines Case Study

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Flight Programme Disruption

"It's an exceptional tool for our type of business." Damian Ives, Operations Manager, Thomas Cook Airlines

The challenge

Thomas Cook created the leisure holiday industry over 160 years ago and the company now has a staff base of 11,000, in 700 locations over the world.

If there is a disruption to the flying programme, the senior managers within the airline all need to know about it. Disruptions can vary from closure on airfields to delays in plane turnarounds.

The Operations Team also need to inform flight deck and cabin crew when there is roster disruption so they can be aware of their new flying schedule.

The challenge is that Thomas Cook staff are not in fixed locations, so informing them of disruptions to the flying schedule is not easy. They asked Rapide to find a simple solution of informing all staff quickly.

The solution

Rapide's text messaging system enables Thomas Cook's Operations Team to send messages to staff straight from their computers.

The system is easy to use. Names and phone numbers of staff are held on the Rapide database and when there is a disruption to the flying programme, a text message is sent to those affected.

Staff can call in to find out more information or wait until they are back in the office. It means staff can be updated wherever they are, whenever there is a problem, on a 24 hour basis.

Damian Ives, Operations Manager is pleased with Rapide

"It's an excellent and innovative product with a very stable platform. Staff have commented that it is far better than a pager - everyone has their mobile with them at all times so they get the messages quickly.

"Sending messages from our computers is easy - the system is very user friendly and simple to use.

"It is a non intrusive communications tool, especially out of hours and people can be updated straight away."

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