Use your customer insight to drive revenue
According to a survey by KDB, only 43% of senior financial executives believe that their peer group is able to access and analyse customer data for use in marketing.
Gather feedback immediately
Feedback collected immediately is 40% more accurate than feedback collected 24 hours later. – Gartner Research
Utilise your customer data
Research suggests that 75% of customer feedback remains unread, this data could have been used to identify strengths and weaknesses and significantly increase revenue.
– Warwick Business School in association with Rapide.
Use SMS to drive volume and continually engage your consumers
Coca Cola advertised a shortcode on their packaging which led to 85 million responses, this enabled them to build a marketing database and increase revenue by sending special offers.
Multi-channel marketing is essential
By using multi-channel marketing such as e-mails, voice and text, Lufthansa found their response rate doubled.
The Mobile is the perfect device to engage your customers
63% of the population do not share their phone, even with their partner - it is that personal.
The Mobile is much more than just SMS
BMW sent their prospects a film of their Z4 to help generate interest, in one month the video had been viewed
½ Million times.
