Since Premier Inn launched Rapide's Booking Confirmation Service, 3% of the message recipients have used it to book meals, 13% of guests have requested and received maps and directions and the technology also helped Premier Inn to reduce their no-show rate by nearly 20%.

Premier Inn required a technology that provided a booking confirmation text message yet also added value to their guest’s experience with the hotel. Hotel guests now receive a text reservation reminder on the day of arrival which also offers directions to their hotel and an option to book dinner. Should a guest request directions, Rapide Communication send a text message straight to his or her mobile phone, this includes Sat-Nav co-ordinates

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